TikTok For Business Pitch
In 2020 TikTok overtook Facebook to become the world’s most popular social media network. However research revealed that advertisers were failing to connect with the platform - they didn’t understand how it worked or how they could use it to connect with their audience. As part of a competitive pitch process M&C Saatchi successfully developed a new TikTok For Business brand platform that leveraged the visual and verbal language of the TikTok user experience.