I’m a Sydney based designer with 3 years’ experience in branding and digital design. I studied a Bachelor of Design (Honours) in Visual Communication at the University of Technology Sydney and I’ve been working at Interbrand Australia ever since. During my time at Interbrand I’ve been lucky enough to help shape some of Australia’s biggest brands including Foxtel and Telstra.
I believe that for brands to be successful they can’t just be beautiful. They need to have an idea at their heart that responds to a strategic problem. Thus, I like to balance both science and magic in my work, creating designs that are both strategically led, and beautiful down to the last detail.
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