Personal branding designed to reflect my skills as a designer. The branding itself is very minimal, with consistent use of type and space helping to draw together the different print and digital touchpoints. Only one type size is used across the branding, with font weight and proximity being used instead to add hierarchy. Baseline grids were used to ensure the spacing between elements was consistent in order to compliment the mono-weight typeface and create a strong typographic rhythm. The letterhead, invoice, resume, postcards and business cards were then printed on greyscale Colorplan stocks to add texture to this minimal aesthetic.