Good Neighbour Branding
Good Neighbour is a non-religious, Australian organisation that aims to link trained volunteers with newly arrived refugees, asylum seekers and their families. A complete brand identity was created for Good Neighbour as part of unit ‘87665 VC Project: Socially Responsive Design’, which saw groups of UTS students partnered with non-profits in need of design. We worked with Nicole Yade, the founder of Good Neighbour, to identify her organisation’s values, tone of voice and visual identity; culminating in the design of a logo, style guide, and collateral including: brochures, tote bags, posters, business cards, social media accounts and a website.