Daydream Island Website
To coincide with the re-opening of the newly renovated Daydream Island, Interbrand Australia was asked to design a website concept that could be handed over to the client’s digital agency for development. Using their existing website as a starting point, I streamlined the number of pages featured in the main UI to improve the user experience. The whimsical nature of the brand was then introduced via a floating tile concept. Animation reference was sourced to show the developers how things on the site should move around and fade in/out. Detailed grids and typographic specifications were also passed to the partner agency, as well as stock images to give them an indication of Daydream Island’s photography style.